Brand Partnerships
In my various marketing roles, I have worked with brands, organizations, non-profits, and media publications to collaborate on mutually beneficial partnerships.
Partnered with NBC to broadcast live WHOOP heart rate data during the 2022 Millrose Games, generating 2M+ impressions for the brand and exceptional PR. Hand selected athletes Josette Norris and Olli Hoare to wear WHOOP and share their live data, both who would go on to place 2nd and 1st in the WHOOP Wanamaker Mile. Partnership involved digital communications leading up to the event, live press event with WHOOP athletes, live broadcast management, and post-event PR and communications.
Main responsibilities: Led entire partnership and branded content strategy.
Managed “Project PR” from start to finish in partnership with Outside Magazine. The program recruited 3000+ runners looking to PR in the 5k with training plans written with WHOOP recovery scores in mind.
Main responsibilities: Led entire partnership and branded content strategy.
Partnered with Flotrack for their “Workout Wednesday” series to showcase WHOOP athletes and their data through branded video content. Featured Olympian Gabby Thomas and professional running team Tinman Elite.
Main responsibilities: partnership management, athlete management, branded content strategy.
Worked internally with WHOOP LGBTQ allies to identify a non-profit that aligned with WHOOP’s mission. Pitched to Athlete Ally and secured partnership. Proceeds for WHOOP products during Pride Month went to Athlete Ally, and we partnered with their athletes year-round.
Main responsibilities: partnership management, communication strategy.
As the athlete manager for Olympian and Boston Marathon Champion Des Linden, I led a sponsorship for Des’ podcast “Nobody Asked”. It was the most successful podcast partnership COROS has ever seen in terms of CPM and direct revenue from codes at that time. Instead of ad reads, I took a different strategy, asking Des to talk about her COROS data from major races (like the Boston Marathon). We then did a live event in Boston, showcasing a marathon workout video COROS had produced to an audience of 300 people.
Main responsibilities: Led entire partnership and branded content strategy.
Nobody Asked Us with Des & Kara
In 2024 I wanted to find more ways to leverage our athletes from a COROS brand perspective. I sought out a partnership with Track All-Access, an up-and-coming YouTube Channel that documents workouts from pro and collegiate runners. We showcased athletes’ COROS data through the workouts and drove sales via affiliate links.
Main responsibilities: Led entire partnership and branded content strategy.